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师资队伍

市场营销系

刘文纲

性别:男

职称:教授

办公室:综合楼513

Email:liuwg@th.btbu.edu.cn

刘文纲,男,1970年生于河北平山,2000年7月毕业于中国社会科学院研究生院,获管理学博士学位。现任北京工商大学教授,企业管理硕士生导师,北京市中青年骨干教师。主讲市场营销学、国际市场营销学、零售管理等课程。长期以来,致力于国际市场营销、企业并购、品牌管理、零售管理等领域的科学研究。 
重要科研成果:近年来,在《中国工业经济》、《科学学与科学技术管理》等经管类核心期刊上发表学术论文30余篇,出版学术专著《经济全球化与我国企业“走出去”战略研究》、《跨国并购中的无形资源优势转移》,主编教材《国际营销管理》;主持或参与省部级以上科研项目6项,包括主持国家社科基金项目“面向消费升级的新零售商业模式创新研究”,教育部人文社会科学研究项目“企业跨国并购中的品牌资源整合研究”,参与研究的横向、纵向项目合计23项。
Liu Wengang, Male, born in Pingshan, Hebei province in 1970, graduated from the graduate school of Chinese Academy of Social Sciences in July 2000, with a doctor's degree in Management. Currently he is the executive director of MBA education center of Beijing Technology and Business University, professor, mentor of master students of business administration, and one of the Beijing young and middle-aged core teachers. Major courses include marketing, international marketing, retail management, etc.. For a long time, he committed to international marketing, corporate mergers and acquisitions, brand management, retail management and other fields of scientific research.
Important scientific research achievements: in recent years,he has published more than 30 papers in <China's Industrial Economy>, <Science and scientific Technology Management> and other important management journals, and monographs named <economic globalization and our country enterprise "going out "strategy research>, <invisible resources transfer of cross-border mergers and acquisitions>. He edited textbook named <the international marketing management>, and presided over or participated in six provincial-level research projects, including the national social science fund project "Research on the innovation of new retail business model for consumption upgrade ", and the humanities and social science research project of the ministry of education "research of brand resources integration in enterprise transnational merger and acquisition". The number of horizontal and vertical programs he has participated in is 23.
 


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