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  • Zhang Jingyun
  • Sex: Female
  • Dept: Marketing
  • Title: Professor
  • Email: zhangjingyun@th.btbu.edu.cn; .zyl4567@sina.com

Profile:  Zhang Jing-yun, female, professor, born in 1965, PHD. She is in Business School, Beijing Technology and Business University. She is also in charge of executive director of China Public Relations Association, executive director of Public Relations Society of China, International Association of Chinese Communication, and executive of Chinese University Market Research Council. She graduated from Inner Mongolia University of Finance and Economics in 1988, and got master's degree in economics in Beijing Technology and Business University(the former Beijing Business School) in 1994, then majored in communication theory in the School of Journalism and Communication in Renmin University of China during 2004-2009 and obtained her doctorate in literature. Her mainly research fields are brand management and communication theory. The courses taught are public relations, marketing and brand management.
        Representative projects(finished):
1. The project of the National Social Science Fund: “ Chinese Brand Intercultural Communication Strategies”  (no.12BXW038)
2. Beijing Philosophy and Social Science Fund Project: “ Case Studies on Beijing Time Honored Brand Marketing Innovation.(no. 13JDJGA019)
        Representative works :
1. “Distance Theory of Mass Communication- a Psychological Perspective”(2009)
2. “Brand Intercultural Communication:Theory and Practice”(2013)
3.”Globalization of  Chinese Brand:Theoretic Construction and Case Studies”(2019)
        Mobile:13520523339
        ADD:No.33.Fucheng Road ,HaiDian District, Beijing,100048
 

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