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  • Feng Yingru
  • Sex: Female
  • Dept: Marketing
  • Title: Associate Professor
  • Email:13681162046@163.com

Yingru Feng, Master, associate professor. The course: hotel operation and management, business etiquette. Research direction: hotel management, service quality management, tourism enterprise management. Books and papers:《Study on the development of China's tourism e-commerce Present Situation and Countermeasures》,《The planning and marketing of tourism theme activities》, 《6σ and the hotel service quality management》, 《Research on the development of capital exhibition industry》, 《Hotel business guests marketing Study》, 《The Strategic Management’s Mistakes and Strategic Formats Choice of China Hotels》etc. 15.《Study on the Relationship between Corporate Governance Structure and Performance Evaluation of Public Family Business》,《A study of tourism demand modeling and forecasting based on the method of information dissemination mechanism》other seven papers published in international academic conference proceedings, and was included by ISTP and ISSHP. Books mainly are:《Globalization perspective: Hotel operation and management》,《Spirits sales and management》,《Tourism market research and exploration》and so on more than 10, more than 130 million words. Chaired or participated in the project included:《Research on the market development and organizational restructuring innovative of New voyage investment and Development Co. 》etc.7.

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