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  • Chen Libin
  • Sex: Male
  • Dept: Marketing
  • Title: Associate Professor
  • Email:chlibin@sina.com

Chen Libin, associate professor, Ph.D. in Management from Renmin University. He has published over 10 articles in marketing and management journals. He holds research program “Study on Impact of Innovative Product Reference Price on the Convergency of the Distribution of Consumers’ Willingness to Pay” sponsored by Humanities and Social Science Foundation of Ministry of Education. Current research interests include: brand management, retailing management, sales organization management, group governance.

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